What is WebMD Ignite?

The WebMD Ignite and Artera integration allows patients to enroll in medication affordability programs and receive relevant patient education via text messages. Patients can receive those messages through the same Line used to deliver their Appointment Automations or new Practice Lines.

Together, Artera and WebMD help providers improve clinical outcomes by providing patients with a simple, seamless access point for information while reducing friction points in the patient journey.

Artera’s Supported WebMD Ignite Use Cases

Direct to Patient Automated Education

Connect with patients throughout their care journey and deliver relevant, appropriate education from WebMD. 

WebMD has the ability to use a FHIR or HL7 interface with your EMR to automatically trigger timely, personalized patient education to patients throughout their health journey. This includes multimedia content, illustrated education materials, medication information sheets, emergency discharge instructions, health education videos, and more. 

Medication Affordability Programs

Medication cost savings available through WebMD RX can improve patient adherence, resulting in improved health outcomes. Medication Affordability Programs can be impactful for health systems with patient populations consisting largely of commercially-insured and/or uninsured patients.

WebMD uses a FHIR or HL7 interface with your health system’s EMR to automatically trigger a Medication Affordability Program enrollment link to patients prescribed a medication. Patients can click the link in their message, sign up for the Medication Affordability Program, and receive a Prescription Savings Card through text. 

These Savings Cards are accepted at over 35,000 pharmacies nationwide and cover more than 9,500 medications. Savings Cards can be branded for your health system, creating a more customized experience for patients.

Implementation Information

To leverage the Artera and WebMD Ignite integration, there are setup steps required. These steps will vary depending on whether your organization currently uses Artera’s Message API functionality and is an existing customer of WebMD. Your Artera Representative will work with you to configure your integration. Click here to learn more about Messaging API.

FAQs

Do I need someone from Artera to help me implement this?

Yes, please connect with your Artera Customer Success Representative.

What if my organization does not currently have WebMD Ignite?

If you are interested in using WebMD Ignite with Artera but do not have WebMD Ignite, please connect with your Customer Success Representative for next steps.

Is there reporting available from this integration?

Yes, customers with Analytics Plus can leverage the Link Clickthrough Rate Dashboard to determine how patients interact with the WebMD links. A custom report can also be created to show how many WebMD messages are being sent daily to your patients. 

NOTE: WebMD will also provide their own analytics directly to your organization.

Does Artera integrate with any of WebMD Ignite’s other products?

Artera and WebMD continue to explore other opportunities where integration can help our customers support complex workflows. If you have a new use case that your organization would like to explore with Artera and WebMD Ignite, please connect with your Customer Success Representative.