A2P 10DLC refers to a system in the US that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers. Carriers in the US consider all Artera SMS traffic to be A2P and US hospitals and clinics using Artera will be registered for A2P 10DLC when onboarding with Artera.

A2P registration is an industry-wide requirement intended to reduce spam, fraud, unwanted messaging, and protect SMS as a trusted communications channel in the US. By registering your phone numbers with an A2P Campaign, your organization will have access to better deliverability and increased throughput for your SMS traffic.

Industry standards for Terms of Service

In order to register an A2P Campaign for your organization, Artera requires your organization’s EIN, legal business name, business address, and federal tax classification as listed on your organization’s W9. Artera completes the A2P Campaign registration on your organization’s behalf.

All A2P Campaign registrations are subject to a vetting process. Registration can take 1-7 business days and is only required to be completed once. If new outgoing Artera lines are required in the future, they will be registered with the A2P Campaign that Artera has already registered for your organization.

Per industry standards, your organization must gather patient preferences and Electronic Communications Consent to adhere to federal healthcare communications regulations. Your business website should have a publicly accessible mobile Terms of Service page containing certain provisions, including support contact information, complete opt-out instructions, a recurring message disclosure, and a description of the nature of the messages that will be sent to the patient. For more information about industry standards, review the CTIA’s Short Code Monitoring Handbook. 

In the event that your A2P Campaign is rejected, Artera will communicate unmet requirements to you for resolution. There may be additional compliance requirements under applicable law that are not met by your Terms of Service or Private Policy. You should consult with your legal counsel to ensure that your Terms of Service and Privacy Policy are compliant with applicable law and consistent with standards for patient care and appointment reminder communication.